Compound Planning, a self-described digital family office created via acquisition in 2023, has appointed Alex Farman-Farmaian as its sole CEO. Farman-Farmaian, who co-founded the firm alongside Christian Haigh, has been serving as Haigh’s co-CEO of the firm since March. Haigh has transitioned to the roles of executive chairman and president.
Farman-Farmaian said it’s been a seamless and natural transition, given that he became co-CEO in March.
“As I’ve taken on more and more responsibility on the day-to-day leadership, it was just a natural change to make and set the business up along with our respective skillsets,” he said.
Before co-founding Compound, Farman-Farmaian spent over seven years at Carta, a digital platform for equity management, most recently as head of corporate coverage.
“Alex is the right person to lead Compound into this phase of growth, and his transition to sole CEO has been embraced by both our team and board,” Haigh said in a statement. “I’m proud of what we’ve built together and equally excited to support Alex, as he has been–and will continue to be–an integral force behind our growth.”
In the role, Farman-Farmaian will be focused on running the day-to-day operations of the business, while Haigh will provide high-level strategic oversight and counsel.
“Our mission and goal is really enabling advisors to deliver white-glove service at scale,” Farman-Farmaian said. “It’s not just about ‘we’re going to continue to grow fast,’ but it’s also about continuing to build the infrastructure and culture that have sustained success and evolving the bar for what’s possible for client service and enabling advisors to deliver that client service.”
The firm has continued to recruit advisors over the last couple of years. Since January, the firm has added 17 advisors across 10 states, encompassing 640 new clients. The firm now has over 100 employees, including over 50 advisors, and $4 billion in assets under management.
Some components of Compound’s technology stack are built in-house, including onboarding, account opening and a proposal generator. Others, including reporting and reconciliation, rely on API connections with third-party vendors.
With corporate headquarters in New York City, all Compound advisors work remotely from locations around the country. New advisors are hired as W-2 employees and adopt Compound branding.
In September, Compound launched Activity Monitor, the firm’s AI-powered operating system for advisors. The system provides Compound advisors with a centralized platform to manage their book of business and automate more administrative tasks.
